Say No To Illegal SEO Techniques
Search engine optimization spamming, substantially increases the possibilities that a website or page will appear at the top of results on search engines for a certain keyword.
Businesses that use illegal SEO techniques to control, raise and improve their search engine positions, are denying or removing the rights of ethical marketing campaigns.
Never sacrifice your principles just so to reach your goals. There will be a great risk involved, such as your website can be penalized or worst, banned from top search engines and can stay banned for a long time.
Unethical and illegal SEO techniques:
1. “Keyword stuffing”. This means employing the use of the same or exact “keywords” in your “META tags” or anywhere in your content repeatedly.
2. Hidden links and text. Search engines work by scanning pages for certain keywords which are submitted into a search request and display results where the exact keyword appears typically, on a “page”.
Webmasters then insert some links or texts that are only readable by search engines but can not be seen by the human eye. You can, for instance put a white link or text with the appropriate keywords unto a certain web page with also a white background. Individuals can not detect it and will not even notice the difference; however “spiders” can read it and rank that site higher.
3. “Mirror highly particularly for one or even more selected keywords. These do not affect your website visitors and only constructed for search engines. These pages can contain the exact content of other sites but generally exhibits only a link going to the main page with no “navigation menu”. They can at times dwell on the very same, however typically on other business’ server.
5. Cloaking. Delivers many different web pages for search engines and visitors. Webmasters construct their servers so that it can identify “IP addresses” of spiders then provide them with content rich and optimized pages, at the same time displaying different web pages for individuals.
Cloaking can likewise redirect a web visitor to their home page.
6. “Link farms”. Purposely to acquire link popularity, link farms are typically one page consisting of fifty up to one hundred or even more links to certain
